With the rise of customer experience and the increasing efficiency of technology, businesses are constantly working on infusing innovative ways to interact with the customers and following the latest trends in marketing and sales.
Video personalisation has come as a blessing for marketing teams. The demand for personalised content has increased manifold in recent years. With this demand comes the need to develop unprecedented, compelling, and personalised content according to customer needs.
This article will help in understanding how you can accelerate your sales cycle with personalised videos by introducing innovative thinking:
The critical role of personalisation in marketing
Even though personalisation has rather become a buzzword, its importance in marketing and sales cannot be undermined.
Personalised marketing allows you to build trust with customers, strengthen your relationship with them and increase their loyalty to your brand. It also helps build a strong brand image, one of the critical factors for success in today’s highly competitive world.
Customer engagement has proven to have a critical impact on attaining business goals (as per reports), and hence it must be part of your business’s long-term strategies.
Furthermore, personalisation helps achieve more sales because it enables you to reach out to your target audience more effectively. This means that you can provide products or services based on what they want, when they want it, and where they want it without difficulty.
Achieving personalised selling through videos
Personalized videos can be more effective than non-personalised videos.
Personalised videos are more likely to be watched and remembered and are more likely to result in a conversion. This is because they contain specific information about the viewer’s life or interests.
The viewer will feel that they have been personally addressed by the video, making them feel like they know you and trust your brand more than if you had used general information about them (for example, age group). This can mean that the viewer becomes engaged with your video and listens to what it says.
Impact of customer engagement on revenues
Engagement is one of the most critical targets of any marketing campaign. The more your customers engage with you, the better they feel about your brand and the more likely they will come back. As well as sales, customer engagement increases customer retention and lifetime value (LTV).
A study by CSO Insights found that companies that score highly on their ability to build relationships with customers have an LTV over three times higher than those who don’t.
This shows that investing in personalisation is vital if you want to grow your business revenues through increased sales or generate more profits from each sale rather than relying on new clients coming into the store.
- Videos help in gaining new customers and retaining existing ones
- Videos help in acquiring new customers and maintaining existing ones.
- Videos help in increasing user engagement.
- Videos help in increasing user retention.
- Videos help in increasing user satisfaction.
- Videos help in increasing user loyalty
Eventually, this benefits the business as you accelerate your sales cycle with personalised video.
There can be both conventional and modern ways of marketing and communicating with the target audiences, but with personalised video, you can use their data as a starting point and make interactions feel natural and not just another push message. So go ahead, take advantage of the opportunity presented by personalisation!
However, if you have any doubts, there are various experts and AI-powered tools that can strategise your campaign and help implement a well-managed marketing campaign for your business.