Images are one of the most powerful tools in your marketing toolkit. And your image backgrounds can make or break the impact of your images.
But not all of us have training in taking photos. It can be tough to know how to frame shots, give them visual interest, and promote your product.
We have a handy guide that tells you all you need to know about image backgrounds. Read on. Let’s create some eye-catching images.
Keep Things Clean and Tidy
All extra artifacts in your image distract from your subject. The human eye needs a focal point. Keep your image free from distractions and give your subject pride of place in your frame.
You can reposition elements of your composition. You can use zoom and crop tools to cut them out. And if all else fails, picture editing software lets you clone-stamp objects out of your image.
These Feet Were Made for Walking
Telephoto lenses have their place but working with a prime lens will boost your composition skills to new heights. Prime lenses force you to move to compose your shot. Walk towards your subject, crouch down, stand on a platform.
The angle helps with image background selection. Some things look better from high up. Some command attention from down below.
Use Depth of Field for Bokeh
Bokeh is that beautiful soft-focus behind a sharp-focused subject. Think bright flowers covered in dew with a blurred grassy background. A soft-focus photo background makes your subject look sharp.
To achieve bokeh with a DSLR, increase your aperture size to f/2, f/2.8, or f/3.5. Get closer to your subject to increase the effect.
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Fill the Frame
Negative space, or empty space, distracts from your subject. Get close, zoom in, or crop your shot so only areas of interest are in the frame.
Learn composition theory, like the rule of thirds. This helps you position your subject and image background for maximum optical interest.
Use Eye-Catching Image Backgrounds
Set up your shot like a graphic designer. Find a visually-interesting background to jazz up your shot. Patterns, textures, contrasting colors are perfect for this.
Try to choose backgrounds that work with your subject’s clothes and color scheme. Pay attention to leading lines, geometric shapes, and contrasting designs.
Get to Grips with Color Theory
Used by designers, painters, and photographers, color theory is an essential part of your photography toolkit. Knowing how to mix primary and secondary colors works wonders for your photography.
Choose colors using the color wheel. Opposite colors are complementary and give the most contrast. Red and green are prime examples.
But these can be hard on the eyes. Triadic colors work best to achieve harmony.
Edit Image Backgrounds Like a Pro
You can use photo editing software like Adobe Photoshop to perfect your image backgrounds. These let you remove background from an image. Replace it with something more suitable.
With image removal, you can cut out the clouds and replace them with bright blue skies. Now you have an image background worthy of your subject.
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We hope our guide helped you perfect your image backgrounds. Images are powerful tools for any business. Eye-catching ones can boost your conversions and lead generation results.
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