What is Social Media Listening?
Since your organization’s business strategy likely involves social media, you are probably familiar with the basics of running your account. You may schedule regular posts, respond to messages, or engage with your followers.
All of these are excellent methods of generating brand awareness and getting to know your customers. Successful organizations, however, also recognize the importance of social media listening and monitoring. The purpose of this article is to discuss listening and how it differs from monitoring.
How is Listening Different From Monitoring?
One size does not fit all when it comes to social media strategies. If you want your brand to remain relevant in the fast-paced world of technology, you have to be ready to pivot at any moment. Listening to and monitoring social media is crucial to your organization’s social media strategy.
Social media monitoring provides a lot of useful insight, but it is much less informative than listening. The process involves monitoring for account mentions, keyword mentions, and responding to direct messages from customers.
With these efforts, you will be able to learn a great deal about your brand’s perception among consumers. Although having a general idea of your brand is helpful, you will need more detail to act on the results.
The goal of social media listening is to analyze your brand in relation to your industry. It incorporates many of the same components as social media monitoring, but the data provides a more comprehensive view of how consumers feel about the industry.
You can also see what consumers who do not tag your account are saying about your brand. You can measure brand sentiment using social listening and gather enough detail to inform your overall content strategy.
What Are the Benefits of Social Media Listening?
The information that can be gleaned from listening is invaluable. First and foremost, it helps to manage the reputation of a brand. On a campaign level, this could mean monitoring social media sentiment to determine whether a post or series of posts has received a positive or negative reaction.
In a more general sense, social media listening alerts you to industry news and what people are saying. Keeping up with industry trends and hot topics can help your staff address them more quickly.
These findings can shape your organization’s content strategy and help you stay ahead of your competitors. As an example, if one of your main competitors is under scrutiny for a product quality issue, you can use that as an opportunity to reiterate why your product is superior.
About NetBase Quid
The NetBase Quid platform helps organizations identify business trends and understand their competition through the use of artificial intelligence.
Through these learnings, organizations can adjust their approaches to ensure they are able to connect with consumers in a way that is meaningful. The Quid Social product line includes everything a business needs to expand its social media strategy.
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